Google Ads
No results? Then we're completely free.
Pause or cancel anytime.
Ads that get clicks, gauranteed.
No results? Then we're completely free.
Pause or cancel anytime.
Ads that get clicks, gauranteed.
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Paying for ads can feel like a bottomless pit that you’re throwing hard-earned money into. It’s hard to invest in growth when your ROI is so uncertain.
Should growth really feel that risky?
We don’t think so. That’s why we only bill for results.
There’s so much conflicting information today that you’re probably spinning your wheels just trying to grow.
Marketing platforms, directories, socials, local networks, cold calling services, paid leads, and more have turned into a tornado of confusion. Growth doesn't have to feel this way.
Well, they're supposed to be the experts. Said agencies will promise a birthday party, just to leave you holding the bill for the cake.
Many agencies don’t want to take accountability for results. You shell out money and then they blame everything else for poor yields.
Between me, you, and the contact button, I think we can agree ownership over advertising results belongs to the agency. Not you.
I mean, you’ve paid them, right?
*Unless it’s us. You don’t pay us unless you get your results.
YOU NEED
Google processes 8.5 billion searches every day. It's unique to say you have access to that kind of traffic.
You don't just have access. You pick exactly who gets to see your ad, when they see it, where they see it, and how they see it.
With that amount of control we're able to secure relevant clicks from users that want your product/service consistently.
That's because 98% of consumers search online, 63% of people have clicked on Google Ads, and 65% of people click on ads when they're ready to make a purchase (Social Shepherd).
Those odds mean that unlike cold calls, people aren't actively avoiding you (it's nice to be wanted). Plus, you only pay if somebody actually clicks on your ad.
Here's a few reasons why our clients prefer Google Ads and why they might be a good choice for your business:
You have the ability to control how much you invest, and you only pay for actual clicks on your ad.
You can cancel anytime, which means you can cancel with us anytime (although we'd hate to see you go).
With most campaigns results improve over time.
This gives us the capabilities to provide weekly reporting so you actually see your results.
We can tell Google exactly who your target audience is down to their sock preference. Which is important because personalized ads boost sales by 30% (videoform).
We can dictate when, where, and how your target audience sees your ads.
You can show your ads to users who have already interacted with you but have not converted yet. This can increase your ad engagement by up to 400%
This is what produces your return on ad spend (ROAS)...
Copywriting for advertising is all about knowing where your audience is in their customer journey and knowing where you want them to go.
Is your customer in the awareness stage? The consideration stage? Or maybe we're all lucky and they're ready to buy in the conversion stage!
Once we have those answers we can dictate where we want them to go and how we're going to get them there.
It looks something like this....
Comparison Reviews wants to run a search ad for panic attacks.
After a little research we find that "what to do about panic attacks" has over 4,500 monthly searches and low competition.
Which means we have to build a clear, concise advertisement for a target audience in the awareness stage.
That single click will take them to a landing page ready to guide them to the consideration stage (shameless plug; we offer services for landing pages as well).
Here's how we built the ad:
We insert the key search term - panic attacks
We address their paint points - uncontrollable, unbearable
We create a sense of urgency - enjoy relief, starting now
We highlight social proof - proven program, real results
We address What's In It For Them (WIIFT) - end attacks, free resources
Google Search Ads averages a 4-6% click-through rate (CTR).
Our panic attacks ad generated a 17.42% CTR.
Want to know what an ad will look like for your business?
Click to fill out the form for your free sample.
Google Ads isn't for everybody. Advertising on Google might be for you if your product/service has a high margin, fulfills a painful need, or offers a unique value in the market.
If we're concerned you won't see tangible results we'll let you know beforehand, and steer you in a better direction (even if it means it's not with us).
We can't be certain until we discuss your product/service but we do prefer to look at Google Ads as an investment, not spending. The longer you invest, analyze data, and revise the better return you will see.
No worries, we know things change. We'll simply cancel or pause your campaign. If you have a change of heart again (we'll be praying you do), then we can easily turn them back on.
Typically we try to steer customers in the right direction (even if we have to refer you elsewhere). Part of our job is to let you know if Google Ads will be profitable for your product/service. If it's not plausible, we'll let you know.
We're not perfect though. If there's no results you don't pay us and we stop your campaign.